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Sterling Resorts Acquires Leading 30-A Rental Management Firm

Sunday, November 1, 2009

Sterling Resorts has taken a major step in its aggressive growth plan with the acquisition of Beach Rentals of South Walton, featuring more than 200 properties along scenic 30-A between Destin and Panama City Beach. “This and future acquisitions allow us a portfolio quality and size to attract even more guests,” said Tracy Kundey, Sterling Resorts president, of the November 14 acquisition. “We will continue to enhance owners’ partnership with Sterling by carefully considering new acquisitions and units along the gulf coast, some of which we are pursuing at this time.”

Under the agreement, Beach Rentals of South Walton will keep its name and focus on residences along 30-A, but will benefit from Sterling’s infrastructure. Sterling will improve website services with user-friendly features currently under development for SterlingResorts.com, and will now also offer real estate sales services. Beach Rentals of South Walton founder Mary Brown will continue with the company as a rental manager. “The boutique nature of these properties and the 30-A atmosphere is a perfect match to Sterling Resorts’ high standards,” she said. “All of our guests and owners are going to be served at an even higher level.”

Scenic Highway 30-A is considered one of the premier vacation addresses in Florida and the nation with renowned properties like Grayton Beach, Seaside and Rosemary Beach. “Sterling Resorts has always offered choices with a vacation playground stretching from Panama City Beach to Biloxi,” said Kundey. “Now we have expanded our guest offerings to include not only the best of 30-A’s unspoiled beaches and emerald waters, but some of the most beautiful rental homes as well.”

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